Rafael Anaya Sánchez

Economics & Business
UNIVERSIDAD DE MáLAGA
Malaga / Spain
33rd in Economics & Business
37 InfluRatio
7 Indexed Publications in Altmetrics
33rd Economics & Business

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Article Behind influencer marketing: key marketing decisions and their effects on followers' responses Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Giordano, Marisel Fernandez; Lopez-Lopez, David JOURNAL OF MARKETING MANAGEMENT 0267-257X (2020) DOI / 10.1080/0267257x.2020.1738525 OPEN ACCESS LEVEL /
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Article Promote or Perish? A brief note on academic social networking sites and academic reputation D'Alessandro, Steven; Miles, Morgan; Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold JOURNAL OF MARKETING MANAGEMENT 0267-257X (2019) DOI / 10.1080/0267257x.2019.1697104 OPEN ACCESS LEVEL /
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