Juan Miguel Alcántara Pilar

Economics & Business
UNIVERSIDAD DE GRANADA
Ceuta / Spain
32nd in Economics & Business
38 InfluRatio
8 Indexed Publications in Altmetrics
32nd Economics & Business

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Review A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Miguel Alcantara-Pilar, Juan JOURNAL OF BUSINESS RESEARCH 0148-2963 (2021) DOI / 10.1016/j.jbusres.2021.10.025 OPEN ACCESS LEVEL / Hybrid
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Article Effects of cultural difference on users' online experience with a destination website: A structural equation modelling approach Alcantara-Pilar, Juan Miguel; Armenski, Tanja; Javier Blanco-Encomienda, Francisco; Del Barrio-Garcia, Salvador JOURNAL OF DESTINATION MARKETING & MANAGEMENT 2212-571X (2018) DOI / 10.1016/j.jdmm.2017.06.002 OPEN ACCESS LEVEL /
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