Trabajos de Rafael Anaya Sánchez

Trabajos de Nombre

Economics & Business


  Listando 7 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article Behind influencer marketing: key marketing decisions and their effects on followers' responses Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Giordano, Marisel Fernandez; Lopez-Lopez, David JOURNAL OF MARKETING MANAGEMENT 0267-257X (2020) DOI / 10.1080/0267257x.2020.1738525
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Article Promote or Perish? A brief note on academic social networking sites and academic reputation D'Alessandro, Steven; Miles, Morgan; Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold JOURNAL OF MARKETING MANAGEMENT 0267-257X (2019) DOI / 10.1080/0267257x.2019.1697104
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Article Influencer marketing: brand control, commercial orientation and post credibility Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold; D'Alessandro, Steven; Miles, Morgan JOURNAL OF MARKETING MANAGEMENT 0267-257X (2020) DOI / 10.1080/0267257x.2020.1806906 Green accepted
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Article Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use Molinillo, Sebastian; Aguilar-Illescas, Rocio; Anaya-Sanchez, Rafael; Liebana-Cabanillas, Francisco JOURNAL OF RETAILING AND CONSUMER SERVICES 0969-6989 (2021) DOI / 10.1016/j.jretconser.2020.102404
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Article The impact of affective and cognitive app experiences on loyalty towards retailers Molinillo, Sebastian; Navarro-Garcia, Antonio; Anaya-Sanchez, Rafael; Japutra, Arnold JOURNAL OF RETAILING AND CONSUMER SERVICES 0969-6989 (2020) DOI / 10.1016/j.jretconser.2019.101948
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Article DMO online platforms: Image and intention to visit Molinillo, Sebastian; Liebana-Cabanillas, Francisco; Anaya-Sanchez, Rafael; Buhalis, Dimitrios TOURISM MANAGEMENT 0261-5177 (2018) DOI / 10.1016/j.tourman.2017.09.021 Green accepted
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Article Consumer engagement in an online brand community Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Molinillo, Sebastian; Aguilar-Illescas, Rocio; Esteban-Millat, Irene ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 1567-4223 (2017) DOI / 10.1016/j.elerap.2017.04.002