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Economics & Business
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Article
Behind influencer marketing: key marketing decisions and their effects on followers' responses
Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Giordano, Marisel Fernandez; Lopez-Lopez, David
JOURNAL OF MARKETING MANAGEMENT
0267-257X (2020)
DOI /
10.1080/0267257x.2020.1738525
OPEN ACCESS LEVEL /
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4
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0
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0
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0
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Article
Promote or Perish? A brief note on academic social networking sites and academic reputation
D'Alessandro, Steven; Miles, Morgan; Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold
JOURNAL OF MARKETING MANAGEMENT
0267-257X (2019)
DOI /
10.1080/0267257x.2019.1697104
OPEN ACCESS LEVEL /
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