Salvador Del Barrio-Garcia

Economics & Business
UNIVERSIDAD DE GRANADA
Granada / Spain
15th in Economics & Business
70 InfluRatio
15 Indexed Publications in Altmetrics
15th Economics & Business

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Article A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries Del Barrio-Garcia, Salvador; Kamakura, Wagner A.; Luque-Martinez, Teodoro JOURNAL OF INTERACTIVE MARKETING 1094-9968 (2019) DOI / 10.1016/j.intmar.2018.05.004 OPEN ACCESS LEVEL /
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Review A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Miguel Alcantara-Pilar, Juan JOURNAL OF BUSINESS RESEARCH 0148-2963 (2021) DOI / 10.1016/j.jbusres.2021.10.025 OPEN ACCESS LEVEL / Hybrid
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